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 Brunswick to sell SeaRay Line
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CurrentSea

RO# 10265



Posted - Dec 05 2017 :  16:07:56  Show Profile  Reply with Quote
They finally are getting rid of that crappy boat line! Focus on those bayliners!

http://boatingindustry.com/news/2017/12/05/brunswick-announces-plans-to-sell-sea-ray-brand/

2009 Regal 4080
Volvo Diesel IPS

Edited by - CurrentSea on Dec 05 2017 17:02:34

Homeport: Anchorage YC - Lindenhurst, NY

JVM225

RO# 28365

Posted - Dec 05 2017 :  16:52:44  Show Profile  Reply with Quote
Wonder who will pick them up and if it will result in more power options for buyers of new Sea Ray boats going forward, or if Brunswick will attempt to structure a deal that keeps the Mercury/Mercruiser brands on Sea Ray boats.

2002 Sea Ray 410 Sundancer
95 Eastern 22'
05 Maxum 18' Bowrider
C6 Corvette Convertible
68 GTO


Homeport: Farmingdale NY Go to Top of Page

GeeBee

RO# 385



Posted - Dec 05 2017 :  17:48:56  Show Profile  Reply with Quote
Makes sense. The margins are in center consoles with outboard power. Cruisers with stern drives is not as profitable, in fact slim. Larger and more powerful outboards is driving the shift.







"The trouble with socialism is that you eventually run out of other people's money."... Margaret Thatcher

Homeport: Lake Lanier, GA Go to Top of Page

getakey

RO# 32379



Posted - Dec 05 2017 :  23:08:47  Show Profile  Reply with Quote
Brunswick Red Dot were the bomb


Homeport: CA Go to Top of Page

Gregory S

RO# 2620



Posted - Dec 05 2017 :  23:09:16  Show Profile  Reply with Quote
Getting rid of Meridian also.


Homeport: Norfolk, Va Go to Top of Page

Robski97

RO# 7334

Posted - Dec 06 2017 :  14:53:24  Show Profile  Reply with Quote
Searay went in such a wrong direction with design. Hopefully new owner invests and rights the ship...

Rob


2006 44 Sundancer

Homeport: Merrick, NY Go to Top of Page

JVM225

RO# 28365

Posted - Dec 06 2017 :  18:21:56  Show Profile  Reply with Quote
quote:
Originally posted by Robski97

Searay went in such a wrong direction with design. Hopefully new owner invests and rights the ship...

Rob



I agree!


2002 Sea Ray 410 Sundancer
95 Eastern 22'
05 Maxum 18' Bowrider
C6 Corvette Convertible
68 GTO


Homeport: Farmingdale NY Go to Top of Page

CurrentSea

RO# 10265



Posted - Dec 06 2017 :  21:38:10  Show Profile  Reply with Quote
I think they need to get more creative with pricing.
No one wants to pay half a million for a 36’ Boat knowing they will lose $200k in the first 5 years.
You pay too much for the Searay name.


2009 Regal 4080
Volvo Diesel IPS

Homeport: Anchorage YC - Lindenhurst, NY Go to Top of Page

HappyKamper

RO# 33487

Posted - Dec 07 2017 :  20:41:07  Show Profile  Reply with Quote
I was talking with the editor of Yachting magazine. He was saying the marine industry thinks they are going to have a problem going forward with customers. The millennial generation wants to experience everything but not own anything. They are wondering how to cater to that mentality.


Homeport: Go to Top of Page

Phillbo

RO# 2553

Posted - Dec 07 2017 :  21:12:50  Show Profile  Reply with Quote
I read a few months ago that 'very high end' and 'very low end' new boats were selling well, with middle market boat sales not good in the US market. This trend was putting big pressure on the used boat market with significant depreciation lowering prices significantly across the board - the 50% depreciation number mentioned earler in this thread is very real after just a few years and goes to 75% quickly. The good news is there are some great deals nationwide on very nice used boats.

The bad news is that MANY boats sold at the boat show are sold with 15-20 year financing terms and no money down! So a $100k boat purchased 3 years ago now carries a balance still of $95k with payments monthly of of $965! And the boat is resell-able today for $50k-$70k. Ouch. And this will only get worse by year 5 of ownership.



Homeport: Arizona Go to Top of Page

Audrey II

RO# 30499



Posted - Dec 08 2017 :  07:59:32  Show Profile  Reply with Quote
This is way I have never owned a new boat!

Dave

“Time you enjoyed wasting is not wasted time.” – T.S. Elliotcommon.
-----------------------------------------------------------

1996 440 Trojan Express

Homeport: Haverstraw, NY Go to Top of Page

PascalG

RO# 12212



Posted - Dec 08 2017 :  09:42:40  Show Profile  Reply with Quote
Boats have become way too expensive to buy and to operate. Dockage, insurance, maintenance etc makes it a very expensive to own

When it comes to the mid size boats, which is mostly what sea ray sells, you end up spending half a million dollars for a barely 40 footer which is still no much more comfortable than a camper. Half a million dollars buys you a nice vacation home, or two, which will appreciate and not depreciate. The depreciation costs more than than a couple of really nice vacations in exotic places. It s tough sell. And the buyers who can afford that half a million dollar toy are not going to want to spend a lot of time in a cramped cave.

Then to make things worst for the industry, fiberglass boats last 20, 30 years or more. As a result the inventory of used boats for sale is boating industry worst competitor...


Pascal
1970 Hatteras 53 MY
26' Starfish sloop
12' Westphal Catboat
16' Hobie Cat
13' Sandbarhopper

Homeport: Miami, FL Go to Top of Page

Roy

RO# 114

Posted - Dec 08 2017 :  15:34:42  Show Profile  Reply with Quote
I think the future of recreational boating is with clubs like Freedom Boat Club. I know there are pros and cons, and it's not for me yet, but for a lota people, it makes sense.

Roy


"Livin' life in the laid back lane" - Sunny Jim

Homeport: Sarasota FL Go to Top of Page

GeeBee

RO# 385



Posted - Dec 08 2017 :  21:00:31  Show Profile  Reply with Quote
The Freedom Boat Club (aka SeaRay rent a boat) is going gangbusters on Lake Lanier. My kids up in Baltimore bought into a club as well. What HappyKamper said is spot on.



"The trouble with socialism is that you eventually run out of other people's money."... Margaret Thatcher

Homeport: Lake Lanier, GA Go to Top of Page

mintregila

RO# 13060

Posted - Dec 09 2017 :  08:01:31  Show Profile  Reply with Quote
We do a lot of business with Freedom Boat club. There may be regional differences but their most popular boats are center and dual consoles and their boats are in the 22-24' size range.

Def not what SR produces.


Mark I -
06 Pursuit 3070 OS Exp
95 26' Wahoo CC
03 Blackfin/SaltShaker 29 Combi - Sold
05 290 Amberjack - Sold
90 Viking 38 - Sold
84 Trojan F36 - Sold

Homeport: Long Beach, NY/Pompano Beach, FL Go to Top of Page

Brite Idea

RO# 12714

Posted - Dec 13 2017 :  08:55:37  Show Profile  Reply with Quote
I know someone who does the Freedom boat thing and have no desire to be on a boat anywhere near where he operates a boat. I think you all are spot on and I hope it weeds out the non boaters so we who enjoying boats for what they are can get back to boating. I agree the new boating trends are mid 20's, outboards, bowriders.


Homeport: Copiague, N.Y. Go to Top of Page
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