When I bought my Rinker, my thinking was just as Pascal explained, that is, I may get more for a Sea Ray when I sell it, but I'm paying more when I buy it. I figured I'd rather pay less now and keep the money in my pocket. Also, when I looked at a Sea Ray, I asked the saleman why they are 20 to 30% more than the Rinker and all he could say is "its a Sea Ray". Also, the Rinker dealer is a family owned business and you get very good personalized service. I heard nothing but horror stories about the Marine Max dealer's service. I think dealer service is as important as brand of boat. I would just make sure what ever dealer you buy from, he has a reputation for good service.